ORIGIN
STORY

The idea for Am7 was born on a summer night in Aspen in 2021, over a dinner between longtime friends Michael, David and Danny Goldberg, founders and owners of Belly Up Aspen, and Charles Attal, co-founder of global festival producers, C3 Presents (Lollapalooza, Austin City Limits Music Festival).

After more than a decade of friendship deeply rooted in a love for live music, the four entrepreneurs grew to become family, and knew they wanted to create something special together.

Over the course of that dinner, the concept for a new kind of membership club was formed; one that offered an intimate, unique experience while retaining a sense of community.  A place for the most curious people in this legendary town and allows them to enjoy a world-class dining experience and revel in the understanding that anything can happen...

Outdoor photo of starry night sky with a tree line silhouette
a collaboration
of
passions

There’s no place quite like Aspen. What started as an unassuming mountain town has blossomed into one of the most vibrant & picturesque destinations the world has to offer. Proudly non-coastal, Aspen has developed a culture all its own that is the by-product of its incredible natural beauty and the eclectic people who reside here. Transplants and locals alike have made Aspen what it is today – a lively community that creates some of the most incredible food, wine, and live music experiences in the world. Am7 will be an authentic reflection of this attitude, ethos and community. We’ve been lucky enough to call Aspen home for decades and are excited to help write its next chapter with this first-of-its-kind club.”

Goldberg's signatures
— Michael, david & Danny Goldberg

Aspen’s been my home away from home for some time now. Initially, I was drawn by the views – the mountains, the incredible design. But what’s kept me coming back all these years is the people. Forging a partnership, and ultimately a friendship, with the Goldbergs has been an unbelievable gift. They’re the best of the best at what they do. They built the Belly Up Aspen into one of the top places for live music in the country, and it’s this passion for creating intimate live shows that keeps our bond growing strong. I’m thrilled to be able to add to the legacy of Belly Up Aspen with the introduction of Am7, and I couldn’t be happier to bring it to life with this amazing group.

Charle's signature
– charles attal